Writing broadcast copy for television or radio is very different from what we usually read in newspapers and news websites. The main point here is that on television and radio, statements should be delivered clearly and simply. This is in contrast to the approach and writing styles readers see written on news articles, wherein fancy words are mostly included to uplift the mood of the article. Audiences hear what broadcasters deliver in television and radio, which is why broadcast copies must contain basic and appropriate words to form easy-to-understand sentences.
Below are some guides on how you can write an effective broadcast copy for radio and television.
It is important to keep broadcast copies shorter than what is seen in printed articles. Short sentences are more comprehensible, and it will also be easier for news anchors to read. Nevertheless, all important details should still be stated even in a short report. Keep in mind that you are providing facts to your audience.
Your broadcast copy must also be written in a conversational approach. This is done to make statements more like speech, rather than a script being read.
Each sentence should contain only one main idea. This is one way to make your sentences short and clear. Sentences should also be formed in a logical sequence.
Ideas must be expressed directly to the point. It is best to write your sentences in the active voice, since sentences that are in active voice mostly form shorter sentences.
Use lead-in sentences to separate different news stories. This is a short sentence used to denote that a new story will follow, such as "Ground breaking news from L.A."