Online shopping and home shopping via the Home Shopping Network has changed the way people make their purchases. Online shopping has allowed people from the US, Korea, and other countries to get their groceries from the comfort of home, doing away with the need to brave traffic jams, throngs of other shoppers, and even bad weather. Then, for the compulsive shoppers, the Home Shopping Network just gives another reason to max out one's credit card.
The Home Shopping Network makes products, most of these innovative gadgets or irresistible collectibles, available for the viewers' perusal on television. As the infomercials showcase one product after another, when one of these catch the home shopper's fancy, they can call the number that Home Shopping Network provides, give their credit card number, and Home Shopping Network sends the merchandise within a few days.
Home Shopping Network (HSN) is one of the most popular home shopping television networks. It reaches more than 90 million US homes, and has earned for itself a cult following from night owls. Pop culture has even embraced Home Shopping Network: making it the butt of good-hearted to downright derogatory jokes. But it's all good for the Home Shopping Network, as even through all the criticism it receives, its customer base is growing and there seems to be no stopping it.
From a range of different kinds of products, the Home Shopping Network offers television viewers an avenue from which they can buy their computers, electronics, fashion items, home and kitchen goods, jewelry, and health, beauty and fitness products. The field is so lucrative, that HSN even has its share of competitors: other home shopping television networks include Access TV, QVC, and ValueVision Media. To up the ante in the network wars, HSN tries to gain an advantage over the competition through the use of coupons: giving people discounts and even free shipping. To match HSN's offers, other networks also have their own discount and bargain coupons. Home Shopping Network and its competitors use tried-and-tested psychological methods to get their viewers to buy. Apparently, there seems to be a pattern to how they get the viewer to snap up their offers:
- Grab the viewer's attention and get them excited. Most of us don't really need the stuff we buy, but we sometimes buy items we don't need because of an emotional trigger: an enthusiastic salesperson. Home Shopping Network's hosts are highly-charged, excited, and infectious people who really draw the viewer into their products.
- Show the benefits and justify the buyer's desire to buy with the item's features. Highlighting the advantages of the products they sell, they break the viewer's resistance and resolve by barraging them with reasons why they cannot live without what Home Shopping Network is selling.
- Testimonials. There's nothing like a series of real-life accounts of people who have bought the product and whose lives were made better for the purchase. If you weren't convinced by the perky saleslady and the reasons why you should never live without Home Shopping Network's products, testimonials may convince you to call.
A word of caution: just like online shopping, the actual product and the manufacturer's packaging are bought "on faith." You won't be able to check your items for quality: you will only see your order once the product is delivered to your doorstep. On the whole, Home Shopping Network may seem to be a shopaholic's playground, giving you fanciful items for the price of, not one, not two, but three maxed-out credit cards.