With the dawn of the Internet in the past couple of decades, the information age began. Because of this huge leap in technology, more and more people are able to get in touch with one another. Individuals from either side of the globe can talk and communicate in an almost real time setting. Looking at the emergence of the World Wide Web, you will notice that almost all the information in the world (if not the universe) can be sent and received via this innovation. With the computers nowadays running at amazing speeds, you will never have to worry about finding or sending data and information to another person on the other side of the globe. This is the main reason why the Net is being used as an advertising tool. The links created by the web on a global scale have made selling a product so easy. Some people go for immediately visible ads on websites and blogs while others prefer the more subtle type of marketing - email marketing.
Every person who has an email address has experienced being the recipient of many email marketing campaigns. You might wonder how your email address became part of some advertiser's mailing list. There are websites that cater to just that. Meaning, they research your comings and goings on the Internet and check to see what sites you frequent. Then, they assess whether or not you might be a good candidate for an ad. Another way is by random sending. In random sending, they send information and ads to random email addresses and see the response they get. Then, the rate of response is tallied. This is taken as opposed to the number of email addresses they sent to. This is considered the success rate. Some advertisers send email newsletters and the like and see if the recipient responds. With this type of Internet advertising, direct marketing is making waves in the web.
But for the basics, in order to really assess this web marketing strategy, there are a few things to consider.
- First, if you have a website, or are planning to make one, you should have a means to record the names and other data of people who visit it. This is the gathering stage. Meaning, your website should be able to take note of the individuals who frequent your site.
- Once you have the essential data, you need to make sure that your email marketing campaign reaches all the people for whom the ad is intended. This will ensure that you keep hold of your loyal customers while adding new ones.
- After the first two vital steps, your logistics should be properly taken care of by your solutions provider. It goes without saying that the company you hire should be able to check and assess statistics regarding the success of your email marketing campaign.
- The number of successful contacts over the total number of email addresses that are sent shows the rate of reaching your intended audience. A director who caters to your advertising needs usually handles this.
Those are the basics. The next step for your email marketing campaign is just a few clicks away.