Most websites get about 70 to 80 percent of traffic from search engines. As it is, search engines are probably the best sources of traffic and referrals you can get. This is why e-commerce businesses and companies with websites often have their websites optimized for search engines.
Professional search engine optimizers or SEOs employ different methodologies in boosting a website's search engine ranking. Foremost of these is improvement in Google PageRank and increased visibility from external sites through proper linking. Here are a few tips on how to boost your website's ranking in relevant search queries.
Use relevant keywords. Search results vary, depending on the keyword used. Therefore, if you want your site to rank well in a specific topic, then you should make sure to use enough of those keywords on your website's title, meta tags, and body. This does not mean you should stuff your website with thousands of those keywords, because this is bad SEO, and search engines will only penalize you for keyword stuffing. Instead, publish relevant content, and make liberal use of the keywords you want to rank high for. You can also use synonyms or related words to improve the quality of content.
Get relevant inbound links. Another basic SEO concept is the linking strategy. Google computes the number of inbound links as part of its PageRank algorithm. The more sites that link to your website, the higher the chances you get to front page with relevant queries. However, it's important to use the proper anchor text when linking to your site. Most people are familiar with "click here" as anchor text, but this is really bad SEO. Instead, ask people to link to you using your relevant keywords. If you sell laptop batteries, for instance, then external sites should link to your webpage using "laptop batteries" or "batteries" as the anchor text.
You can get links from other websites by purchasing text links, too. This is an iffy proposition, though, because Google prefers links to be natural, and not commercial.
Submit your site to directories. Human-edited Web directories such as dmoz.org are regarded by search engines as veritable sources of quality links, because of the human editor factor. Submit your website for review and inclusion, and this would be a good source of inbound links.
Keep content fresh. Google and other search engines also use the freshness factor in determining whether a website should appear at the top of search results. This is why blogs have been popular means of optimizing websites for search. If your site has static, stale content, then it is likely that Google will bump it down a few ranks or pages. Therefore it's a good idea to post or revise your site's text at least once a month.
Keep away from bad links and bad content. Search engines give heavy penalties to websites that contain viruses and malware, and those that are viewed as spam. Steer clear from linking to websites that promote piracy, child pornography, hacking, and the like.
Seeing your website at the top of a search engine result page is a truly rewarding experience. It's not so easy because of possible competition with other websites. And once you're there it's still a fight to keep your site at the top. But if you keep your site optimized, fresh and in good link neighborhoods, you can be sure to stay in the top.