How To Buy Videos from the iTunes Store

Apple Inc. opened the iTunes Music Store on 28 April, 2003 as a software-based digital media store with 200,000 items available for purchase. It became the number one music vendor in the US after five years. It continues to gain wider acceptance, and the iTunes Store has become the largest legal music retailer, having sold six billion songs or 70 percent of the worldwide online digital music sales as of January 2009.

Apple previously imposed restrictions on the use of the downloaded files through the implementation of FairPlay, Apple’s own version of the digital media rights (DRM). This protected the files purchased from the iTunes Store and will only allow you to sync the file with up to five Apple TVs, play the file on up to five computers and permit unlimited syncing with an iPod.

With the introduction of iTunes 7 you can now buy movies, TV shows and music videos that will play directly in iTunes, Apple TV or in an iPod with video capability. Participating record labels allow iTunes to offer DRM-free music videos through iTunes Plus. These music videos have no burn limits and will play on Windows and Mac computers, Apple TVs and other players capable of playing digital music.

Go visual and purchase movies, TV shows and music videos. Here are the steps in buying videos from the iTunes Store.

  1. You need a fast Internet connection for this. Connect to the iTunes Store and click on the Music Videos link in the left column.
  2. Browse the various video sections. You can select by genre or do a search by typing the artist’s name in the search box.
  3. You can preview an item through the video’s purchase page, which also shows the price of the video. If you search by genre, the page will show the available videos and preview them by clicking the small TV icon. If you search by a particular artist, you will be able to preview all the music videos available for that artist in the list pane.
  4. The Preview button will allow you to watch a 20-second playback of the video on the page itself. If you have selected several videos, you can also double-click on an item in the list.
  5. If you have set up the store for 1-Click Shopping, then you only need to click the “Buy Video” button for the immediate purchase and download of your selection to your iTunes Library. Go to the Source List where you can see check if your selection has already been added to the Purchased playlist. You can keep track of all your purchases here.
  6. If you are using a Shopping Cart, then click the “Add Video” button to add the video. The shopping cart also appears in the iTunes Source list under Store.
  7. To view your purchase list, click the Shopping Cart. You will see a preview pane that lists all your selection. From here you can make the choice of buying everything in your shopping cart or make a final selection and remove some from the list. You can see the total price of your purchase at the bottom.
  8. If you are happy with your selection and wish to buy everything, then simply click the “Buy Now” button at the bottom right corner. You have the option to buy items singly by clicking the “Buy Video” button beside each video. You can also remove items from your shopping cart by clicking on the item itself and pressing Delete on your keyboard. Likewise you can click the round X button located to the right of the “Buy” button.
  9. Once you have finalized your purchase, it will be added to your Purchased playlist. From here, you just follow the prompts for payment through credit card or PayPal.

High definition movies are now available for rent or purchase through the iTunes Store that you can watch from your computer.


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