How To Choose a Display Font

Whether you are printing out documents, greeting cards, invitations or a sign, the display font that you use will make a great impact. Sometimes people start reading a sign not because the message is good, but because the display font has caught their attention. So in any document or signage, the type of display font is essential. You will be needing a different set of display fonts for different occasions.

  1. For formal documents used in the office and in business, use the typical Times New Roman or Arial fonts in your word processor. These display fonts are readable and neat, and are appropriate for corporate and business documents.
  2. For programs, invitations, greeting cards, gift tags and personal letters, you can use your creativity and imagination and use any display font that is appropriate for the occasion. Italicized script display fonts are typically used for personal letters and greeting cards, where you can also choose the color of the display font. For event programs and invitations, you may need a more formal font but not as stiff as the display fonts used in corporate documents. You can play with the style and size of the display fonts and make sure they blends well with the design of the paper, and the borders used.
  3. For signage, you will need big, bold display fonts to catch the people’s attention, and hold it long enough for the people to actually read the entire word or message. Here, you can also play with the display font style and size, as well as the color. It has to match the background color and design. The theme of the signage is also important in choosing the display font. For example, if you are putting up a Chinese restaurant, you can use a display font like MS Word’s Matisse ITC, which resembles a Chinese style lettering. 
  4. Print out a sample before printing in mass production. Sometimes, the color, contrast and brightness as seen on the computer monitor is different when it is actually printed. Make sure you are satisfied with the sample print before you print out more copies or duplicates for your document, invitation or signage. Check out the resolution of the printer, the color available, and whether the computer from which the document will be printed has the appropriate display font used in your design.
  5. Create your own display font. If you prefer to be unique, you can instead draw your own display font and create it with the traditional materials – pen and paper. You can reproduce this through a printing press which makes copies of an original piece. You can also draw using a computer software so you can edit your display font in the computer and save it for future use.
  6. Explore the Internet for new display fonts. If you have a word processor, chances are that it has a limited array of display fonts. You need to install the fancy ones before you can use it. You can search the net for newly developed display fonts that are compatible with your word processor.


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