How To Distribute My Podcast

Podcasting is changing the future of audio and video broadcasting as we know it, making it more accessible and appealing particularly to the younger generation. Anyone who’s very adept with using all kinds of media can create a podcast. The challenge lies in distributing it to a wider audience. These following tips will help you get your podcast out there to be discovered.

  • Create and record your podcast. Utilize an audio editing software like Audacity, when creating your podcast. It depends on whether you want it to be something a la talk radio style, a parody, a daily or weekly show about music and videos, a sports show, or a talk show pertaining to all geeky stuff or subjects like politics, movies, pop culture, current issues, etc. The possibilities are endless. Don’t forget to convert it to mp3 format afterwards.
  • Upload to a web server. Find a free host like, Webs, or Make sure to upload it in binary format, to avoid the risk of having your file corrupted. Use FTP (File Transfer Protocol), an easier method of transferring files to the web. SmartFTP is one program you can use to make file transferring a breeze.
  • Write about your podcast. Assuming that you already have your own blog or site before creating your podcast, you should promote your podcast by posting a blog entry or article about it.
  • Create an RSS feed. Most blog sites like Blogger and WordPress already have an RSS feed option that you can adjust in your blog settings. However, if your blog or site does not automatically have this option, you can create your own RSS feed for your podcast. You can do this by either using a text editor or the Podcast RSS Feed Generator Script that you can acquire from TD Scripts. You can also search the Internet for a sample RSS podcast .xml file. When you see a sample, copy and paste it. Then just replace with your own data and podcast information.
  • Upload the RSS feed. The RSS feed should always be in .xml format. You need to update this file diligently to your blog or site every time you create and post a new podcast, except when there’s already a script that automatically updates it for you.
  • Add an RSS icon. The XML RSS icon has a distinct look but can change in color. It usually looks like this. You can get RSS icons from the sites listed below. Some sites allow you to customize your own RSS icon. Once you’ve chosen your RSS icon, apply it to your blog. There are also sites that provide tutorials for replacing the RSS icon with a custom image.
  • Sign up for a podcast distribution service. Recently, a lot of new podcast distribution services have been popping up. The first one out there is of course, iTunes. And there are others like All Done For You, Melodeo,, Podcast Alley, and Digital Podcast.

Creating podcasts is all about incorporating creative improvisation, while distributing them requires the use of specific tools and following specific instructions to get it right. Follow these instructions so all your hard work at creating your podcast will pay off and it will reach an audience.


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