Be Frugal: Don't Spend Big Bucks for Traffic

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If your website isn’t getting enough traffic you may want to buy traffic. Purchased traffic called Paid Search or SEM.

Most traffic is purchased through 3 major traffic search engines – Google, Yahoo, and MSN.  You purchase traffic by buying keywords from the search engines.  When a user does a search engine such as Google, a search phrase brings up a paid ad on either the top of the page, or the right side of the page.

Paid Search or SEM is purchased on a CPC basis.  CPC stands for cost per click. Search is performance based and you don’t pay for traffic unless someone clicks on your ad. 

 

 

 

 

Step 1:

Be frugal.  Think quality vs quantity.  Having an ad placed at the top of paid search results is expensive.  While a top placed ad does get more clicks, it's debatable whether this traffic converts well. 

Think about how many times you have clicked on a Google ad with no intent to purchase anything.  I have friends who occasionally click on a top placed ad out of curiosity as to why it's there. However, users who click on a lower placed ad, may be more interested and perhaps more likely to convert to an action or lead.  These users have to read through top placed ads before they come to yours.  I think this indicates interest on the part of the user.

Step 2:

Calculate your ROI.  ROI is your return on investment.  A simple way to calculate this by taking the number of leads you get from your search program and dividing it by the cost to clicks for the same time period. 

 

Step 3:

Buy unpopular keywords related to your website.  Theoretically at least 20% of Google searches are unique.  You are trying to get quality clicks that lead to conversion activities such as leads not just random clicks.  Try to avoid quantity clicks and focus instead on high quality clicks. 

 

 

Follow the 3 steps above and you can frugally buy traffic to your site.

 

 

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