How To Fine-Tune Your Search Engine Marketing Strategy

The most important thing in earning money from the Internet is user traffic. Whether you are using affiliate marketing programs, or if your site is geared towards selling your own product or service, or if you earn money through click-throughs via ads, none of these will come to fruition if you don’t have the needed user traffic.

That being said, how can you increase user traffic to your site? Because the majority of a website’s traffic comes from search engines, what you will need to get noticed initially is a very good search engine marketing strategy. You must aim to rank higher over other websites for your desired search keywords. Any kind of information is available on the Internet, and research shows that sixty-three percent of internet users will only look at the first page of keyword search results before deciding to click on a site.

To put it simply, search engine optimization is the use of various techniques in getting your page ranked higher above others when people use Internet search engines such as Google or Yahoo, through keyword-searching. The ultimate goal is to reach the highest rank in the search results, but even coming within the top ten search results will yield a dramatic increase in web traffic, as you will see if this happens for your site.

The first thing you will have to establish is which set of keywords you wish to target, in order to reach a higher page ranking. Again, the more specific or distinctive the set of keywords is, the better. You will need to know which keywords are most popular among your target audience, as well. Here is where you will have to play around a bit. Having a set of keywords that are too specific, geared towards a certain audience will result in only a few interested parties. To put it simply, being the number one ranked page will not matter if only seven or eight people a day are searching for those keywords. On the flipside, having a set of keywords that is too generic means that you will have to compete with the thousands of other websites out there who cater to that same set of keywords.

Do your research.
There are a number of sites and programs available on the net which can show you daily keyword statistics. These programs or sites can tell you what was popular yesterday, last week, even last month. Take note of the trending across the months, and the amount of time that has passed between major increases and decreases. Be systematic about this – remember, these numbers represent the popularity rankings of keyword sets from users around the globe, and the numbers can be staggering.

You can even search for popular keywords on the search engines themselves, such as by looking at trends on This can also be a good measure of who and how many other sites are out there that you are competing with for a piece of the Internet user pie. Be patient, and make sure to approach the research systematically. Stick with it, and you will eventually find the right set of keywords that you can base your site on, as you sit back and watch the user traffic come pouring in.


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