Doing business online is now a common practice and will continue to be popular because it is more economical and it can reach out to a lot of potential clients. These online business websites are commonly called eCommerce websites, a short term for electronic commerce.
Online business websites depend on sales for income. It can also earn from advertising, but that takes a lot of time before significant income is realized. For the eCommerce website to earn profit and thrive, clients should know of its existence first, then depend on them to refer your site to their friends. If you have put up your eCommerce website and you want to reach as many clients as possible, your website should be updated and linked to different social networking sites to expand your network. One of the social networking services is Twitter, wherein you can provide short updates about your online business and people who follow you are able to receive your tweets. This is easier than making a mailing list and sending out emails very often. However, the first challenge is how to get people to follow you.
- Create a Twitter account for your eCommerce website. The username should already include your website's name for it to be easily remembered by your contacts and clients. Your Twitter URL will look like this: twitter.com/yourbusinessname.
- Place a "follow me on Twitter" button on your eCommerce website so your website visitors can follow you in one click.
- Also indicate on your eCommerce website when you are available for live chat via Twitter. Also encourage them to contact you and send messages by leaving you a "tweet".
- There are html codes that you can use to integrate Twitter updates in your eCommerce website. A Twitter widget will appear on your website and publish your Twitter account's latest "tweets". You have an option to set the number of updates that will show. This way, your website visitors are able to view your latest "tweets" without having to visit your Twitter page separately.
- Create a signature for your official eCommerce email, indicating your Twitter URL at the bottom.
Once you have integrated Twitter into your eCommerce website and your email signatures, it is your turn to reach out to find "followers". Spend some time in Twitter and visit the Twitter pages of your friends and their networks, leave messages and invite them to view your eCommerce website. Be polite and friendly in your message so people who are part of your friends' network will not be offended at receiving a message from a second or third degree contact. It is best to introduce yourself and ask them politely to visit your website if they have the time.
If you have a blog associated with your eCommerce website, it is best to update your Twitter and indicate a link to your latest blog entry whenever you publish one. This will increase site visits to both your eCommerce website and your blog, eventually creating income for you.
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