The first impression that will register on your audience is based on your visual display, which can have tremendous impact for your lesson, your classroom environment or your business. Your visual display can be an effective means of communicating with your clients. Whether you are motivating them to study hard or enticing them to buy your product or services, your visual display should serve its purpose. Achieving a successful visual display depends on the quality that goes into the creation of your display. Making a quality visual display is an easy project to do, so long as you follow these basic steps.
- Decide on what kind of display equipment you will use. A display board or bulletin board is appropriate for printed display materials. The display cabinet or shelf is appropriate for three-dimensional objects for display, although it can also be used for displaying printed or written materials. An electronic visual display board is appropriate for larger venues like sports centers and gymnasiums. Display boards, cabinets or electronic display boards can be customized according to your specification. There are business establishments that can tailor these products to your specific needs and taste.
- Layout the concept of your visual display. The message you want to deliver will be easier to grasp if it is anchored on only one key concept. For example, a bulletin board for advertisement should only advertise one key product or service. If you are advertising the company name itself, you should avoid including details on specific products.
- Choose the appropriate material for your display. For message board or bulletin boards, there is a wide variety of papers that can be used. Using natural materials like twigs, dried leaves or flowers to decorate your bulletin board will make your visual display more appealing if used creatively and in ways that enhance – and not distract – the reader.
- Follow the principle of design in the layout of your visual display. If you achieve unity, balance, proportion, rhythm and harmony in the layout of your visual display, you can be sure that it will attract people and get them to read or look at your message. Unity can be achieved if all the displayed materials have a sense of belonging and being related to the key concept. Balance and proportion refer to the pleasing positioning of different sizes in a way that does not create too much weight on any particular part of the display. Rhythm is the creative and repetitive use of a certain pattern or motif. Repetition of color, lines or shapes will create pattern or rhythm that will add visual appeal to your display. All of these elements contribute to the over-all impact and effectiveness of the display.
Making an effective and aesthetically pleasing visual display requires patience and practice. Like all other types of art, it is something that you will be able to carry out more effectively with time and constant training and practice. With the ability to create captivating visual displays, however, your products and messages will easily sell.