Writing subheads in advertisements can be quite easy if one is aware about the right way to do it. Subheads are actually a sub headline, which is essentially a headline under main headline. Effectively writing a subhead depends on a lot of factors such as how well you use words and the extent of your vocabulary, and how well you can expound on the main headline with a limited space.
Subheads elaborate on the headline itself, making it clearer. It is able to pull the readers into the advertisement and even attract them to keep on reading, or actually buy the product or service. The real reason why subheads are actually just optional is because an effective headline alone should be attractive enough. But in cases where a website’s title or an advertisement’s heading is too short or not very clear, you need a subhead that puts the punch on the headline so that readers can actually stop and read your ad.
Make it attractive. If your subhead is not attractive enough, there is no use using a subhead at all. You need to be able to choose the most effective words for that. Some samples that will illustrate this point are the following.
For advertising facial tissues, you can use the subhead to further support what the headline says.
Headline: Wash that Virus Straight Off
Subhead: Kills 99.9% of cold viruses with Kleenex tissues.
For a business opportunity, you can use a generic ideal as the main headline, and a more specific call to action as the subhead.
Headline: Look to a Better TomorrowSubhead:
Become a Triumph Representative
The use of subheads in websites has the same rationale, except that now there is the element of the search engine optimization and organization. The subhead for websites need not be enticing just to readers. Rather, the subhead enhances a website’s search friendliness based on keywords.
Search optimization. Using subheads in websites involve using the “header” tags H1, H2, H3 and so forth. Search engines recognize these headings as more important than regular paragraph or list text. Therefore, a website can be better indexed by Google, Yahoo and other search engines if the header tags contain relevant content.
Organization. Long website text would usually result in eyestrain, from readers trying to find relevant information. Splitting your content into sub-headings would help people navigate better. This is especially beneficial to people who don’t have the time to read the entire thing, but rather just scan websites for their desired keywords.
Visual appeal. Breaking your text into smaller parts using sub-headings also aids to the visual appeal of a website. Instead of having a very long block of text, a site that has smaller chunks would be more user-friendly, and also aesthetically-pleasing.
Subheads should always have a definite function and should not be overdone at all. In an advertisement, you can always see how the subhead will the always enhance the headline well enough, but keeping the main headline as the highlight. On websites, meanwhile, subheads help point to major parts of lengthy text, thus helping readers more easily find what they are looking for.