First of all, what is web analysis? It is the thorough collection, examination and analysis of how a website is used and accessed. The data you gather could include search engine traffic, visitor tracking, user behavior, where your users come from; and which page design, article topics and headlines seem to attract the most visitors. This information is highly valuable when you wish to maximize your website’s efficiency and if you wish to increase traffic toward it.
To start web analysis, here are some terms you may need to know:
- Stability analysis, which refers to the simulation of visitors’ activity after you have developed your website, in order to test for the soundness and accuracy of the sites and its links.
- Mechanical analysis, which deals mainly with studying search engine spiders, or the programs that follows links throughout the Internet.
- Beams analysis, which has to do with remote-sensing (how web analysis basically works).
- Vibration design
It’s good to know that there are so many software tools available nowadays for web analysis. Here are just five of some of the most popular examples:
- 4Q. This tool enables you to know more about visitors’ activity at your website: what pages they visit, what tabs or buttons they click, how high the “bounce rate” is (users who go to your website and then immediately leave) among visitors to your website, and other information that would help you get to know how visitors usually browse through your site.
- Google Analytics. This is a free tool that is geared more towards marketing; it enables you to monitor which pages of your website are frequently visited, which ads generate the most views, which files are downloaded the most, and even provide information about the user’s geographical location (to provide a better understanding of the client base).
- Woopra. This tool allows you to see your visitor’s actual path around your website, where they came from (or how they landed onto your site), etc, and it allows you to do these monitoring in real time. Woopra also enables you to send pop-up messages to your visitors for live interaction.
- WebTrends. Webtrends also specializes in web analytics and enables its customers to choose which information to focus on and which to drill down to. User behavior, referrals, and advertising results are some of the data that Webtrends present.
- Webalizer. Information that the webalizer reports include the number of hits on your website; the amount of data downloaded, and the visitors’ country. This data could be organized into its particular time frame, (for example, by day, by month, or by year).
Remember, these tools will be able to provide for you an accurate review of how well your website is doing, based on the users’ perspective. As you get to know information such as how many unique visitors you get each time, how much time they spend on your pages, etc., you will be able to address improvement areas at their roots. Imagine, you’d be able to get to know more about your customers right as you work from your home office.
Apart from these (usually) free software tools for web analysis, you could also take advantage of available tutorial sessions for you to better understand how to use these web analytics tools and apply them to your own website. You could also learn how to spice up the design on your website to make sure that your visitors are spending more time on your website.