When it comes to SEO optimization, content is key. The major search engines, such as Google, Yahoo!, and MSN, base all their results on the web content itself. Your content determines your search engine ranking, so if you want your website to get more hits based on search engine results, you've got to make sure your web content is fit for SEO optimization. Here are a few tools and tips for effective SEO optimization:
- Mind your technique. Several SEO techniques can help get your website a higher search ranking. For instance, you've got to make sure that your content reaches about 5-8% keyword depth. Search engines now penalize the old SEO marketing tactic of stuffing a page with search terms by lowering its search ranking. SEO optimization has now been refined to accommodate this, and the best ratio of keywords in web content has been determined. On the more technical aspect of SEO optimization, try checking out your website's "robots.txt" file. It should be regularly updated, and kept accurate. Make sure that it doesn't block Google's Crawler Bot, so that the Bot can scan your website, report to Google, and update your page ranking. You may also want to create a site map so that your website's pages are accurately and speedily indexed for SEO optimization.
- Test it. The Internet provides several free tools and services to enhance SEO optimization. One such tool is Google Insights for Search. The service lets you test your keywords and keyphrases for maximum SEO optimization. All you have to do is enter your keywords, and the site will give you a detailed graph on the words' search volume pattern according to several categories. It's a handy tool, especially if you're looking to improve your SEO marketing techniques. Other SEO services allow you to check your backlinks. Knowing where your site's visitors are coming from can be a great help to your SEO optimization strategy. You can check your backlinks through services such as WhoLinksToMe and Backlink Watch. You can also get helpful tips from a professional search engine optimizer. His technical know-how and specialized SEO software will make SEO optimization a whole lot easier for you. Although this'll usually come at a higher price than you doing the job yourself, a professional will allow you to focus your time on developing the other aspects of your business.
- Try organic. There's a lot of talk going on these days about organic SEO optimization. It's touted as the "natural" way of getting noticed by the major search engines. This is done by providing quality content that'll make other sites want to link back to you. While many companies try paying search engines to get top ranking, the organic method is to simply increase the relevance of your website, thereby going through a search engine's default ranking filter. While this may not yield results as quickly as non-organic methods, you can rest easy knowing that your website's relevance will result in long-lasting search engine significance. By keeping users on your site with regularly-updated, high-quality content, you can boost your SEO optimization for quite a while.