Making purchasing decisions is never an easy task and there are many influencing factors, but sometimes it is difficult to know whether you are getting a good deal. Studies show that most purchases are indeed impulse buys that have not been carefully thought out. The unfortunate result of such a quick purchase is often buyer's remorse and regret. It's easy to get caught up in the excitement of making a buying decision, so it's important to learn the several key indicators that will help determine whether or not you are getting a good deal.
One of the first things to consider is whether or not the product is actually necessary or even desirable. Many marketing activities portray items in an unrealistic light and there are many purchases that are quite pointless. Most consumers believe that buying an item at a significant discount is wise, but the truth is that you are only getting a good deal if you actually have a need for the product.
Another point to ponder is how much of the price is based on current demand. Certain products are much more expensive when they are first released into the market. If there is not an immediate or pressing need for these items, you can actually get a much better deal by waiting for the demand to decrease. Lower demand often results in a drastically reduced price. A perfect example of this is the price of computers, which has decreased so much that they are affordable for virtually anyone.
In addition to the product or service that is being purchased, a consumer should also consider the perks or benefits that come with it. In order to know whether you are getting a good deal, the value of the product should be added to the value of any perks or benefits. If the value is higher than the actual price, then chances are that it is a good deal.
There are absolutely some products or services that may be worth more to certain individuals than others. For example, a person that is not into vehicles is not going to appreciate the characteristics of an exotic sports car. The value that different shoppers will assess is certainly different, so it may be necessary to evaluate what the product or service is worth to you.
It can be difficult to know if you are getting a good deal, but at the end of the day the value must always be higher than the price. If a consumer is willing and able to pay a price for a product or service and is happy with the purchase, then in many ways he has received a good deal. When a purchaser has no buyer's remorse or regrets, it is pretty safe to say that he got a good deal.