The internet is by far the easiest place to get published. There are millions of websites out there, and more often than not these sites are looking for effective content to bring them readers and page views.
- Fiction: Getting fiction published can take a little bit of digging, and generally does not pay, but there are many sites that are looking for fiction to attract readers. To get fiction published online, you will need to know what niche the website caters to. Some will have very specific types of stories, such as preteens with autism or grandparents who love coffee, etc. If the story does not mesh with the site, it is likely going to be a waste of time submitting it. Any fiction story submitted should be completed and free of any spelling or grammatical errors to increase the chances that it will be published. There are several catch-all sites that will publish just about any short fiction, such as FictionPress.
- Non-fiction: Getting non-fiction published online is a bit easier, as many websites are looking for items that people will search for with search engines. Many websites are financed with text ads, such as Google ads (AdSense), and rely on a high number of page views for their revenue. In order to get a non-fiction item published, it should be applicable to the website, be something that people will likely search for, and have a suitable keyword density.
- SEO content: Non-fiction websites usually want their content to be SEO friendly, meaning search engine optimized. The main keyword terms in the material should make up 2-5 percent of the text in order to get the best search engine placement. This brings in viewers as they search for the items with their keywords, and the items that have these keywords in sufficient numbers are then listed. There are programs as well as websites that will calculate the keyword density of text, but it is easier just to calculate it yourself; a keyword used 3 percent of the time means it is used three times for every hundred words. If you are using the term liberally it shouldn't be a problem to use it this many times naturally in the text, but be careful not to force it and create awkward text.
- Finding Markets: To find a non-fiction market, find a site that contains information that you know something about. If you know a lot about interior decorating, find a site that specializes in this, and then look at the site's links at the very top or bottom of the page. Many sites will have a link concerning submitting material that will be marked "submit an article" or "write for us." If the site does not have such a link, use the "contact us" link that most sites have to ask directly whether you can submit an item. Be sure to describe what your expertise is in the area when asking for publication. If you are seeking pay and are unsure if the market pays for its content, do not send the entire item. Send enough of the item so that the publisher will get a feel for the content and writing style, then ask how much you might expect for your item, specifying how many words it contains.
- Associated Content: If all else fails, use AC. Associated Content pays for unique articles that are well-written and relevant. They do not pay for news items or fiction, but they will pay for other content that does not need editing. AC is more likely to publish items that it does not already have published on its site. Using their search box, it is easy to find out if they have your idea already published. If they do not, register and submit the item. They rely on text ads and page views like most other sites, so remember your keyword guidelines when submitting to them. For many writers, AC is a jumping-off place that will get you a few articles published that you can use elsewhere to show your writing style to prospective clients.