How To Do Music Management

So you've decided to become a music manager, but you have no idea where to start. Well, music management is a very rewarding careeer once you have the right connections and you begin managing the best bands in your area. But don't feel like this is an easy task yet!  It can be difficult to manage the tour schedules, recording contracts, and finances of up-and-coming bands, especially if you don't have any of the experience which a music manager should have; in that case, you will have a long way to go if you want to become a successful music manager. But don't feel discouraged, here are some tips which can help you achieve your goal of becoming a music manager in no time.

First of all, you need to know the responsibilities you're taking once you decide to become a music manager. So, if once you read some of those responsibilities and you still think you can become the hottest music manager in your area, you're in for quite a ride!

Some of the responsibilities you're going to have with your band(s) as a music manager are:

  • Control and book events.
  • Manage all promotion.
  • Make sure the bands are fully equipped for each show and recording session.
  • Help the band refine their sound and musical style.
  • Control disputes or misunderstandings.
  • Charge customers.
  • Pay band members.
  • Help your bands create original images and work to brand them appropriately.
  • Guiding your bands' professional growth.

To ensure success in this career path you need to have at least some knowledge about business management.  You need to be very organized and sociable, and must be a natural leader. If you don't have one or more of these skills when you're starting out, don't worry; you can develop them on the way to the top of your music management career.  However, but the sooner you develop these skills, the better.

Get the names of the bands in your area and contact the ones you're interested in.

Find out how flexible these bands are when it comes to make adjustments and changes in their music, wardrobes, equipment, image and even the band's name. Get to know your target bands' history and their reputation for reliability and professionalism.  Remember, you want a band that's willing to make the necessary changes to become successful.

Establish clear goals.

What are your goals going to be - do you want your bands to be as recognized as possible around your local area? Record albums? Get the # 1 hit of the moment?  Or do you simply want them to be in a place where they can buy better equipment?

Remember that you're going to work together as a team and you need to sit down with each of your bands to set common, reachable goals; you can't look for gigs if you need equipment first. That's one of your most important responsibilities as a music manager.

Contact and befriend people in the music business.

If you want your bands to be heard in your area, start looking for the owners of bars, nightclubs and party salons. Also, you'll want to contact radio DJs and possibly even priests and pastors, that’s the people that can help you build an important music manager career, because they can recommend or even hire your bands for music events.

Sometimes you will have to offer free gigs so that venue owners can listen to your band, especially at the beginning; just make sure your bands agree with this kind of promotion first.  Befriend these people; you don't want to be enemies with them because they can shut you down in a snap.

Start promoting and reaping the benefits of your work.

Once you have established everything from the steps above, you should have a nice start and the work should start coming your way.  Look at how other music managers work to get an idea of which approaches work and which ones don't.  After a time, you'll be able to claim your place as a professional music manager. Your phone should start ringing and the money will start to show up gradually.

These are the first steps to help you launch and establish your career as a steady music manager. Of course there are more steps you'll need to take, but this is the basic knowledge you should have to start doing music management. As an extra tip, consider signing bands which already have an album, a website or at least a demo CD with a couple of songs, as this will help make things easier for you when trying to find them paid gigs.

Good luck on your new career path as a music manager!


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