If there is one thing about a bookstore that completely turns off customers, it is untidiness—books arranged in whatever way, narrow spaces, insufficient signs and labels, and messy shelves. The result is dissatisfied customers who are not likely to come back, which in turn takes a toll on the bookstore’s profitability. If you want to be highly profitable, properly organizing your bookstore should be on top of your priorities. Although you spend money and time marketing your bookstore, its general look remains the strongest element that will attract customers. Organizing a bookstore should not be stressful. Here are some tips.
- Arrange books by genre. Remember that one of your primary goals is to make the books easier to find. To do this, you need to arrange the books according to genre. First, determine whether the books are non-fiction or fiction. Then identify the genres the books belong to. You shouldn’t have difficulty figuring the genres because they are usually indicated at the back or spine of the books. Make sure to have a shelf for each genre.
- Use stable and roomy shelves. Remember, customers usually have the habit of leaning on the shelves, so what you want are shelves that can accommodate enormous amount of weight and pressure. If you get an unstable shelf, there is a great chance that it might turn over, sending all the books to the ground. Also, make sure to acquire shelves that can hold numerous books. If you have small shelves, your tendency is to buy more to accommodate more books. This, however, all the more lends a cluttered look.
- Assign a corner for the bestsellers. To attract more customers, it will help if you have a special area for the bestselling books. You can perhaps get a big table or a smaller shelf to stuff with the books. Then create a list that the customers can easily check.
- Create signs for each section. To make book searching much easier, put signs in each book section. The sign's font and size should be clear, readable, and placed at a noticeable level.
- Make a floor layout. It is important to design a floor layout before arranging everything. A floor layout will help you determine the flow of traffic in your bookstore. Plan exactly where the shelves are going to be and make sure there is adequate space between each shelf. A good space allows at least two people to walk between the shelves without squeezing into each other. Likewise, determine where the cash register and the area for other items, such as bookmarks, bags, and markers, will be.
- Have a reading area. Customers typically read a few pages of the books before buying, so assign a reading area in your bookstore. If you have this, customers won’t crowd in front of the shelves and therefore will allow other customers to have access to books. The reading area shouldn’t be too fancy. All you need are comfortable couches and benches.
If you have a small space and if means are available, consider expanding the bookstore. Nothing is more pleasing to the eyes than a spacious, organized bookstore.