Christmas letters or holiday letters are more formal than the annual update you send to family and friends at the end of the year, and they're also a bit trickier because you want to choose words that won't offend the religious preferences of any of your business associates. Your goal is also very different. Although the point of the annual family Christmas letter is to tell about things that happened to your family throughout the year, the goal of a business holiday letter is to express your appreciation to clients and customers for their continued business. This article covers some tips that can help you find the right way to do just that - but to get some great ideas about how to write business letters of any type, I recommend you check out the Instant Business Letter Kit for wording suggestions and outstanding templates.
Once you've finished this article, if you'd like to learn more about business communication you can easily pick up the basics with a few online business classes.
To write a business holiday letter:
Make a list of all your business associates. Go through your email address book, collection or business cards, or computerized database to make sure you’re remembering everyone who should hear from you. Then set the list aside for a day or two and review it again to add anyone you may have forgotten.
Draft a letter that expresses your thanks and wishes your associates well. Your message should thank your client or customer for their continued business and also wish them well during the holidays or in the coming year. Here is a sample you can modify for your own use.
Dear (Business Associate’s Name):
The holiday season is a wonderful time for us to thank all the friends and customers who make our jobs a pleasure and ensure our success all year long. Our business would not be possible without your continued support. So everyone here at (your company name) would like to take this moment to say thank you and to send our best wishes to you. May your new year be filled with all the success and happiness you deserve.
Proofread the letter for errors or for any expressions that might offend someone of a different faith. If you’re not using a variation of the template provided above, be sure to watch for references to Christmas that might sneak in. If you find any, change these to generic references to “the holidays” or the “holiday season” unless you are sure none of your business associates observes Hanukkah or another holiday.
Print the letter on your company letterhead or holiday stationery. Be sure to print some extra copies so you’ll have enough to add contacts at the last minute or to redo cards or letters that are misaddressed or need to be redone for some reason.
Send the letter to your contacts with plenty of time to spare. Before addressing and sealing all your envelopes, make sure you have the most up-to-date contact information for your business associate. Then send your cards or letters in early December to allow time for your recipients to receive them. Remember that many people take vacation during this time, so you want to be sure they receive your message before their holiday break.
By following these simple steps, you'll be able to create a business holiday letter that all your contacts will be pleased to receive. To find out more about effective and appropriate business communication, consider enrolling in some online business classes.