Salespeople are trained to make you buy. Some salespeople are more subtle and discreet than other. Then there are those that can make you feel pressured and compelled to make a purchase when you really aren’t ready for it. In some cases, you may find yourself buying more than what you need or spending more that what you had originally planned.
Before you go to the store, you need to take a step back so you can be prepared to resist high pressure salespeople.
- Do look before you leap. You need to do your research before you make a big ticket item purchase so you know if you’re really getting a good deal or it just seems like it. Comparison shop online before you go to the store. Research on the product features you really need and those that make sense so you can steer clear of extras that will only add to your bottom line but not add much value. If you find an advertisement for the product you want to buy, take it with you so you can see if the store can beat the price. It’s easier to succumb to high pressure salespeople when you don’t come prepared.
- Don’t look unless you’re serious about buying. You’re going to be an easy target if you’re simply window shopping. You’ll be made to feel that you need to buy even when you aren’t ready or perhaps don’t even have the money for it. Unless you’re really in the market for something, don’t go in the store.
- Don’t bring your wallet. If you don’t have money, there’s no way for you to buy something even if the salesperson pressures you into doing so. Do not sign up for store cards or any instant credit. Make the habit of paying for things in cash. This way, if you don’t have the money for it, you can’t buy it no matter how much you get talked into it.
- Do know it’s your right to say no. Stop feeling guilty. As a consumer, it’s your right to say no. No one can pressure you into buying anything you don’t want because it’s still up to you to take out your wallet or sign the dotted line. If you feel pressured, tense, worried or anxious about what you are buying, walk out. There’s no contract that says you need to buy right now, even if it’s on sale or there’s a limited time offer for the item.
- Don’t take a long time. If you’re going to buy a car, allot yourself a given time period to make the purchase inside the showroom. This way, you won’t be talked into upgrades and extra features you don’t really need. The salesperson won’t wheel and deal with you if you declare up front that you only have half an hour to make a transaction. This means you need to be clear about what you want and what you are willing to spend. If the salesperson doesn’t want to work with you or tries to talk you into doing something else, walk out.
- Don’t go hungry or when you’re in a rush. If you’re not in the best disposition, you’re more likely to succumb to sales pressure just to get things over with. If the kids start to fuss or you start to get hungry, you’ll lose your focus.
Buy only what you need when you have the money for it. A salesperson can provide you assistance, but it’s your job to discern what’s best for you.