How To Sell Handmade Jewelry to Retail Stores

If you love making your own handmade jewelry, then you have a wonderful business opportunity to sell your crafts to the public. If you know what to do, you can sell your items through various retailers. It takes some legwork to get it done, but if you have good quality pieces that appeal to a specific aesthetic, then you can make some money selling your creations.

Here’s how to sell handmade jewelry to retail stores.

  • Have a ready selection to present. Before you decide to sell your jewelry to a store, you must have a variety of sample pieces that you can present. Try to make variations of jewelry. Decide if you want to focus on bracelets, necklaces, earrings or rings. Decide if you want to work with specific stones or crystals. You may decide to make a collection inspired by a particular theme.
  • Visit the store you want to sell your wares to. Go to the different stores that can possibly carry the jewelry you have made. It’s a good idea to wear some of the pieces that you are considering to put on sale. Get a feel of the customers of the place so you can see if the people who shop at the store are the ones who are most likely to buy your work. Make sure the style of the store is consistent with the style of the pieces you have made.
  • Find out who the owner or manager of the store is. Ask the sales assistant who the owner or manager of the store is. Get a business card so you can call for an appointment to make a presentation. If the manager is at hand then build some rapport with her so you can bring up the subject of consigning your items or having the store place an order.
  • Make an appointment to make your presentation. When you go to the store, be prepared. Have a price list and description of the pieces. You can bring the actual pieces that you want to sell. You may also decide to make a catalog of the type of work that you do.
  • Be ready to leave some sample pieces to get a feel of the demand. Offer to leave a few pieces on consignment. This will let the store get a feel on the feedback of the customers on your jewelry. Be sure you have the items with proper inventories and signed for so there’s no confusion.
  • Price your products competitively. It’s important that you don’t over price your pieces. Don’t undervalue your work either. Take into consideration the materials and the amount of effort and creativity that went into making the pieces. If you price your items high, be sure that the quality and uniqueness of the pieces is properly reflected.

The great thing about selling your handmade jewelry to retail stores is that you save yourself from the overhead of having to put up your own store. Also, a retailer gives you access to their client base without having to go through various marketing procedures. Make various designs and try to keep an ear for the preferences of your market so you can custom make the pieces depending on the trends.


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