“LOS CONSUMIDORES YA NO BUSCAN GANGAS, SINO TESOROS”. Esta es la tesis de “A la caza del tesoro” el último libro de Michael Silverstein, Vicepresidente Senior de The Boston Consulting Group El autor revela el nuevo poder de los consumidores de

Video Transcription

At the Boston Consulting group, we have done research around the world with 22,000 consumers and we have yet have to find the consumer that is in fact not thinking about their purchases in a careful methodical way. And in fact, they all have a framework. They use this framework to determine what are the important goods to them, the most important two or three categories of goods where they are going to become expert. Male: (Foreign language). Male1: (Foreign language) Female: (Foreign language) Male2: (Foreign language) Female2: (Foreign language). Female 3: (Foreign language). Spanish consumers have been treasure hunters for a long time. So they have always looked to find value. Male4: (Foreign language) Male5: (Foreign language) Female 4: (Foreign language) Female5: (Foreign language) Male6: (Foreign language) Female6: (Foreign language) Female7: (Foreign language) Male7: (Foreign language) Male8: (Foreign language) So Spain is an innovator. Spain is on top of the treasure hunt phenomenon and was an early entrant.