When you get into advertising and marketing, you get into this writing, it's kind of a shock to a lot of people when you say "You've got to learn to write", there are some basics to writing. There is a way to write that has been time-tested, and that's where elements of style comes in.
It's a little dated, yes, but it's dated only in that it was written a long time ago, in the 20s and it influenced guys like Steinbeck who knew how to write concisely, succinctly and paid attention to the writing.
A lot of writing that's out there including a lot of stuff you see in newspapers. Just pick up a newspaper and start counting the 'that's' in a story, and this is obvious that people are now teaching people how to write who and the teachers don't know how to write. So it's, the corruption is endemic, and of course as all marketers know this is your end, this is great news for anybody who knows what everybody else doesn't know because you can now become that clear concise writer.
It can actually be a USP in your market for you to be the one guy who can clearly say what everybody else is mumbling about, okay.
