5 Tips to Simplify the Way You Do Business in 2018

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Depending on the industry you're in, it can cost you thousands just to win each customer over to your brand. How you do business will determine how much it costs to get your next customer, how long you keep them, and how much they rely on you.

If you're not optimizing every step of this process, you're spending your hard earned profits on a model that might be harder than it needs to be.

Here are five ways to simplify how you do business on a day to day basis.

1. Hire a Virtual Assistant

One of the best ways to streamline your business model is to take some of the busy work off of your desk. When your staff is busy answering phones, responding to basic messages about what you do, or scheduling appointments, they can't do important work.

A virtual assistant is more than just a digital voice or an automated phone system. Your virtual assistant can be a person on the other end who acts as a buffer between simple time-consuming questions and your expert staff.

Your virtual assistant can do more than just tell people whether you're open or not. Given the right tools, they can schedule appointments and take messages for you.

A virtual assistant also allows you to be available to your customers 24 hours a day. When you hire a virtual assistant, you're able to give your customers service when your office or shop is closed.

Hiring VoIP service providers to handle your phone system can save you even more money.

2. Add e-commerce

While many businesses like grocery stores, department stores, and pharmacies are turning toward a 24-hour model, it's hard for small businesses to compete. However, there are ways to still generate profit, even while you sleep.

One of the best ways is to offer online ordering or shopping. Whether you sell products or services, you can give your customers and clients the opportunity to seal the deal with an e-commerce platform. Find a secure card processor so that your customers feel protected and you'll find them eager to buy online.

Since a large portion of shopping happens online now, that's the first place where consumers under 40 turn when it's time to buy things. Whether you're dealing with clothing, hardware, haircuts, or legal services, there's a way to sign customers up online.

If your website is up and running 24-hours a day, you might be able to get as many customers as if you sat in your storefront for 24-hours a day.

3. Outsource IT

If you want to make doing business easier on yourself and your staff, don't spread the tasks of managing your IT out to them. Most people don't know a lot about cybersecurity, managing data, or dealing with software dependencies. Since hackers have gotten sophisticated and breaches have gotten broader than ever, even small businesses are at risk of a hack.

If you don't have the money to hire and train the best IT staff around, you should consider outsourcing your staff. As a growing number of outsourced tech firms are popping up in the United States, you won't be hiring staff from halfway across the globe.

Managed IT firms spend money on the best talent in the world of IT so that you don't have to. You won't have to put any new staff on your payroll, shell out money for insurance, or deal with HR issues. You'll also have a great deal of flexibility if you decide to grow your business or minimize certain departments.

Outsourcing IT makes it easier to do business and serve customers hassle-free.

4. Build an App

With an increasing amount of business being done on smartphones and mobile devices, more and more businesses are creating apps to get the job done. When you build an app, you get to integrate with other apps, taking advantage of social media and productivity apps. If you find your customers use your services in conjunction with other applications, you can make the transition easier.

When you build an app, you also get access to your customers' phones. Since very few customers will ever be more than a few feet from their phone at any point in the day, you'll get a direct connection to them. You can send notifications and alerts that pop up and let them know about promotions, updates, and new services.

While developing an app can be expensive, if you have a clear purpose for your app and outsource the services to build it, you could have one in no time. Since it costs very little to maintain an app once it's built, you can offer a beta version to your most loyal customers to see whether or not you should scale it up.

5. Prioritize Customer Service

If you want to make it easier to do business on a day to day basis, start by changing up who you hire. If you're thinking ahead during the hiring and interview process, you'll save yourself sometime later.

Managing customer complaints, negative feedback, and harsh criticism are difficult when you're also trying to worry about building profits. By hiring people who know how to provide great customer service, you can eliminate this problem entirely.

Your job as a business owner will be to manage prices, pay all of your bills, and try to collect a profit at the end of the day. However, you're dependant on your sales and how people feel when they buy your products and services. Make them feel great by hiring genuinely friendly people to deal with them.

You'll find that friendlier employees will boost morale and make the people around them more productive.

Simplifying How You Do Business Gets Results

When you simplify how you do business, you'll feel more satisfied at the end of the workday knowing you made the most of every moment. Rather than following complicated protocols or processes to serve your customers or clients, you can streamline the efforts and make everyone happy.

If you want to improve productivity across the board, check out our latest guide.


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