How To Make Digital Marketing Funnels That Turn Prospects Into Leads

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Feel like your business sales are crawling? Maybe you need a marketing funnel.

Without a clear way to funnel in new and returning clients or customers, you're probably missing out on a ton of sales.

Ever wonder how digital marketing agencies can get so many business leads? Here's how to make digital marketing funnels that turn cold prospects into hot leads.

Grow Your Brand Awareness

In order to know how to make a funnel, we've laid out the different sales funnel stages. Before you can ask someone to buy your product you have to build a level of trust as well as recognition. This is done through brand awareness.

This could begin with simply a flashy ad or teaser video that sparks their interest and entices them to learn more. Once you have their attention, keep your brand consistent throughout your social media platforms, website, and other mediums.

A healthcare marketing agency can help healthcare-related businesses create lasting relationships with their audiences.

Once you grab their attention, provide an obvious next step to click on. An easy way to encourage a click is to you an icon that looks like an arrow cursor and other call-to-actions (CTAs) like "Click Here" or "Learn More."

Believe it or not, simply by telling your audience what to do can increase your click-thrus.

Deepen Your Connection

Even if your audience has taken the step to click-thru on your ad or post, there's more that is needed to make them stay. The Internet creates a lot of distractions as well as competition so you only have a few seconds to make a lasting impression.

You can do this by sharing your personal story. Who are you as a company? What are your values and why should someone choose you over the competition? 

You wouldn't buy from a stranger, right? Neither would your future customers.

Create a video, write a blog post, or share an image that shows your potential leads who you are at a level they can connect to emotionally. Make it something that is memorable and intriguing.  They may not be ready to make a sale right away but it should leave them wanting to know more.

Deliver Value

By the end of your shared content, you should encourage them to take another form of action. This could be to sign-up for a newsletter or follow you on your social media platforms. 

If you are able to earn their trust and commit to following you, your brand must now deliver on value. Not everyone will be ready to purchase something after a few interactions with your content.

Some people will agree to follow you but may take more convincing before wanting to buy your product or service. This means you will have to work on keeping them engaged.

You can do this through videos, images, blog posts, discounts, special offers, and other content that is valuable to your audience. If you're not sure where to start you can also ask your audience what they like through surveys.

It's also important to track your analytics. This will provide you with insights as to what ads and content are successful or not. This will become part of your sales funnel management moving forward.

Start Your Digital Marketing Funnels!

Digital marketing funnels are an important part of building leads and keeping your customers engaged in your company. It can take a lot of planning and upkeep but it's also an opportunity to get creative and learn more about who your audience is.

We hope these tips will help you get started on your own digital marketing funnel. Want more amazing advice? We've got valuable insights on just about everything on our site. Check out our other articles to learn more!


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