How To Package a New Product

If you’re in the process of introducing a new product for retail, one of the things you should take time to prepare for is its packaging. The packaging is the face of your product, and though it is by no means the only way your product will be judged, good packaging is certainly the best way to get your product noticed. So if you’re looking for tips on how to package a new product, here are some guidelines to help you out:

  1. Design the package with the product in mind. Remember, your package and your product should be cohesive; in other words, your package shouldn’t break away from your product. If you are selling a food product, for example, let your friends and colleagues taste it and brainstorm with you what it reminds them of and what feelings it gives them. Then try to translate all these insights to art.
  2. Get ideas from products already in the market. When thinking of new product packaging, it’s good to know how rival brands are doing their own packaging. This has two objectives: to help you design your packaging so that it’s distinct from those of the competitors, and yet at the same time you wouldn’t want to depart too much from the norms. Too much departure from what people are used to may not bode well for their acceptance of your product.
  3. Follow federal regulated guidelines on product packaging. Apart from the design, another essential consideration you’d have to make is the safety of the packaging. This is especially true for food products. Aspects of safety include how tamper-resist your packaging is, how appropriate the packaging materials are for the type of product, how clean these materials are, and whether these materials have harmful substances that could contaminate the product. For more information, check out the websites of the Food and Drug Administration as well as the Consumer Product Safety Commission.
  4. Know other characteristics that make packaging effective. Good packaging should be convenient (that is, not hard to open yet secure), informational (that is, should use language that consumers understand), simple and easy to handle, highly readable, and relevant to your target buyers.
  5. Go green. Do your part in making the world a better place by working with earth-friendly packaging. Opt to use biodegradable or reusable packaging.  This move will also certainly appeal to a very environment-conscious market. 
  6. Know your target market. For example, if your target market is the young, urban professional who is always on the go, you might want to package your product highlighting convenience and ease of use. You may also want to have your product in mini-sizes; that is, perfect for solo consumption or for bringing along on trips. In other words, design the package so that it appeals to and speaks to the needs of your target market.

There you have it! These are just some of the guidelines on how to package a new product. You may want to do some research also on the psychological effects of designs (the color combination and shapes) so that you could further make your product packaging more appealing, even on the subconscious level. Good luck!


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